It would be difficult to find another research methodology that has overcome the challenges and objections encountered by online qualitative research. When the first groups were conducted (around 1994), they met the typical resistance and skepticism any new, unproven research methodology must overcome. In addition, potential researchers were faced with a number of obstacles: a limited sample, a myriad of technological complexities, criticism over the lack of non-verbal clues, and few ways to learn how to properly conduct the research. However, the potential of faster turnaround, lower costs, and greater convenience were too powerful to ignore, and better research software tools, along with improvements in Internet expansion and connectivity, fueled growth. Recent academic research findings and conference case studies provide compelling evidence that results comparable to traditional methods can be achieved with proper online qualitative methods in appropriate applications.